May 29

Style & Beauty Takeover coming to TheCORE

by Downtown Calgary · 0 comments

Fashion and beauty are a great way to express your personality, but figuring out how to make trends work for you can be difficult. Luckily, Aldona Barutowicz of AldonaB Creative and Scarlet Style is here to help! Each Tuesday in June, in partnership with Shoppers Drug Mart Beauty Boutique, Aldona will discuss the latest in style and beauty.

We sat down with Aldona to discuss the workshops – read on to learn more!

What made you decide to host these events?

One of the things I really want to accomplish with Scarlet is not only showcasing my personal style and talking about trends and styles that I enjoy, but creating a platform where I could make fashion more accessible. I want women to feel comfortable and excited about fashion. I see fashion and style as a really great way to self-express and to tell the world a little bit of who you are. Obviously, personal styling can be a little bit expensive or out-of-reach for people so I thought coming up with a workshop and classes would be a cool way to invite women who might not otherwise come out.

I decided to partner up with Shopper’s Drug Mart is that I was chatting with the beauty boutique manager and we thought we should really do something together. My beauty experience also goes back a number of years, so I thought this would be a really cool way to marry style and beauty and do something downtown so that once again, I’m reaching that audience that otherwise might not make it to these kinds of things. Again, I really want to make it fun, accessible, educational and exciting.

How did you choose your themes?

We decided to anchor each week on a spring/summer trend, and I actually just ended up picking four of my favourite trends for this season – and some of these will probably flow into this fall as well. I picked sequins (the first workshop’s theme) because they are my favourite! I love bling, I always have sparkly nails, makeup and clothing. What I love about sequins right now is that it’s really trendy for day, so I thought it would be cool to show how you can take a sequin top and get away with wearing it for the day or make it a little more casual for after-work drinks. When you usually think of sequins, you think of New Year’s Eve or a fancy party but it’s really gone down a new road. And of course you’re seeing a lot of sparkles through beauty as well, so we wanted to create cohesion with style and the beauty.

Since sequins aren’t going to appeal to absolutely everyone, I wanted to create one that was about bold colours. A lot of people, especially when you’re working in a more corporate environment, will shy away and use more neutrals. I think it will be really cool to talk about bold colour and how to fit that into your wardrobe. Of course, we paired that off with bold brows which is a big trend and has been for a long time.

For metallics and sheer, once again it’s a little bit more edgy but I think it will be fun to talk about it and show people how to do it all in a way that’s comfortable for them.

We decided to finish it off with denim, right before Stampede. I thought that would be kind of fun. It’s a lot of denim-on-denim, how to wear distressed denim or denim with pearls, sequins or appliques. It’s a cool way to showcase an everyday staple.

Why is it important to have a fashion inspo or guidance?

Not everyone is fully into fashion, they might find it intimidating or they don’t really know where to start. You know, it’s the same as if something is broken in my apartment –  I wouldn’t go fix it myself! This is a great way to introduce people to personal style and fashion and beauty trends because for some people it’s out of their scope and that’s my target audience. I want to get to those women who have questions, are reluctant or want to try something but they just don’t know how.

What’s your number-one tip for people looking to incorporate new trends into their wardrobe?

Do what feels right for you and don’t try to incorporate trends that don’t speak to you. Trends are fun and important and have their space but at the end of the day, it’s about you and expressing who you are. I don’t think there’s any point voicing things if a trend doesn’t speak to you or a style doesn’t work with your body shape you know, we can’t all wear skinny jeans, it just doesn’t pan out.

What’s the biggest mistake people make when trying out a new beauty or style trend?

Forcing something that doesn’t resonate for them. It needs to be more organic and authentic with who you are. It’s fun to experiment and explore but if a trend just doesn’t work for you, let it go.

 

Join Aldona and Shopper’s Beauty Boutique at TheCORE each Tuesday in June for a primer on style and beauty! Each event is free and runs from 12:00 p.m. – 1:30 p.m.

 

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